'Man of Steel 2' logo: When Superman confronts Batman,How Superman is coming to the rescue of the porn industry
'Man of Steel 2' logo: When Superman confronts Batman
The promoters of 'Man of Steel 2' have
announced that the film is going to be released in 2015. Directed by
Zack Snyder, the film will feature a battle between Batman and Superman.
How Superman is coming to the rescue of the porn industry
Los Angeles: We all know he can
leap tall buildings in a single bound and bend steel in his bare hands.
So perhaps it should come as no surprise that during a time of crisis
even the porn industry turns to Superman.
The same week in June that Warner Bros. released the Superman blockbuster Man of Steel, Vivid Entertainment Group put out its own superhero flick, Man of Steel XXX: A Porn Parody.
Although it's safe to assume that Steel XXX didn't quite match the $116.6 million opening weekend of the Warner Bros. hit, if it performs anything like 2010's Batman XXX: A Porn Parody,
it will become the most-rented and highest-selling porn video of the
year. At a cost of more than $100,000, it will also be one of the most
expensive porn movies made.
Parodies, once a cheaply filmed niche
segment of the adult movie market, are big business these days - filled
with expensive special effects, real story lines, actors who can
(sometimes) actually act and costumes that even comic-book geeks find
authentic.
The movies may also help save an industry looking to rebound from
years of Internet piracy, illegal downloads and amateur videos that
have caused a serious financial hit, said Mark Kernes, senior editor at
Adult Video News. The business has gone from annual revenues of as much
as $12 billion a few years ago to about $7 billion today.
"We certainly do have a problem with piracy ... and sadly no one seems to be able to do anything about it," said Kernes.
But now Superman is coming to the rescue, along with Batman, Iron Man and Spider-Man.
All four have taken star turns in full-length, slickly produced
films that include hard-core crime fighting and, well, other hard-core
scenes - although milder versions were made of some of the same films.
Neither the makers of the mainstream movies nor comic book writer
and Iron Man creator Stan Lee wanted to comment. A person who answered
the phone at Lee's office said he doubted Lee had heard of the parodies,
and then hung up. Lee, himself, didn't respond to an email.
Marvel Comics also did not respond to requests for comment.
Warner Bros.' DC Entertainment Division, which makes the Superman and
Batman films, had no comment, said spokeswoman Courtney Simmons.
Since the trend toward superhero parodies began three years ago,
no porn company making them has been sued. For years the courts have
ruled that parodies, like other forms of speech, are protected by the
First Amendment.
"Mainstream porn, from a copyright protection, from a First
Amendment protection, is essentially the same as any other form of
written expression," said entertainment lawyer David Ginsburg, who is
executive director of the UCLA School of Law's entertainment, media and
intellectual property law program.
"The rules of parody apply as equally to porn as they do to any
other form of parody, like 'Saturday Night Live' or Mad Magazine," he
said.
The porn parody superhero revolution seems to have begun in
earnest around 2010, when veteran adult film director Axel Braun, who
boasts of having a collection of DC and Marvel comics dating to his
childhood, brought his Batman XXX film to Vivid Entertainment Group.
The company's chief executive, Steven Hirsch, initially wasn't
that impressed. But when the film became the biggest-selling and renting
video of the year, Hirsch said, he quickly realized there was a core
demographic his business was overlooking: comic-book geeks.
Soon Vivid was cranking out four to six of the movies a year,
timing their release to whenever the mainstream films hit theaters.
Other companies soon followed with their own releases, including: The Justice League Of Porn Star Heroes and a parody of the vampire television series True Blood.
Production costs can be more than 10 times as high as making a
traditional pornographic movie, but the parodies sell for three times as
much, Braun said.
They are, Hirsch said, the best-selling movies on Vivid TV, "after our celebrity sex tapes."
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